Human2Human

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Human2Human
Brand Guidelines

Human2Human

Practical AI education and implementation for European enterprises — delivered responsibly, under the GDPR and the EU AI Act.

Version
1.0
Scope
Public
Maintained by
Apriori World d.o.o.
01

Identity

What the brand is, who it serves, and what it stands for — the framing every other section builds on.

What it is

Human2Human is the AI education and implementation brand operated by Apriori World d.o.o. We help European organizations and individuals adopt AI in a way that is practical, measurable, and compliant.

Mission

Educate management and teams to use artificial intelligence every day, and effectively — turning AI from a buzzword into a daily working tool.

Positioning

For European enterprises, schools, and professionals who need real AI capability, not hype. We combine hands-on training, in-production implementation, and EU-regulatory fluency.

03

Color

Two accent colors do the heavy lifting; a deep “Corporate Noir” neutral scale carries everything else. Tap any value to copy it.

Accent & signal

VioletPrimary actions, links, focus
Violet HoverHover state
Violet ActiveActive / pressed state
GoldMetrics, KPIs, highlights
MagentaSupportive text — hero subtitles, CTA, dividers

Neutrals — Corporate Noir

InkPrimary background
SurfaceSecondary surface
RaisedRaised surface
ElevatedElevated card
BorderHairline border
TextPrimary text
Text SecondaryBody copy, secondary text
MutedMuted text, captions

Text in context

Brand Guidelines

Practical AI, in production.

Supportive line in magenta — the positioning sentence that sits under a title.

Body copy stays neutral slate, so longer passages of text stay comfortable to read.

Magenta marks the single supportive line under a title — hero subtitles, the CTA, and the de-emphasised card titles. Eyebrows stay violet, body stays slate.

04

Typography

Inter for everything human-readable; JetBrains Mono for anything technical — versions, code, metrics.

Aa
Inter

Primary typeface. Headings, UI, and body. SemiBold (600) for headings, Regular (400) for body. Tighten tracking on large display sizes.

ABCDEFGHIJKLM abcdefghijklm 0123456789 — ()[]{}
Aa
JetBrains Mono

Monospace. Code, version numbers, technical metadata, and KPI figures.

ABCDEFGHIJKLM abcdefghijklm 0123456789 — ()[]{}

Type scale

Human-centered AIDisplay
--text-display · 700
Human-centered AIHeading 1
--text-4xl · 700
Human-centered AIHeading 2
--text-3xl · 600
Human-centered AIHeading 3
--text-xl · 600
Human-centered AIBody
--text-base · 400
Human-centered AISmall
--text-sm · 400
Human-centered AICaption
--text-xs · 500

Weights

Ag
Regular · 400
Ag
Medium · 500
Ag
SemiBold · 600
Ag
Bold · 700
Ag
ExtraBold · 800
05

Voice & tone

Direct, technical, and human. We sound like an engineer who respects your time — not a marketing deck.

Direct

Lead with the point. Short sentences. No throat-clearing.

Technical, but human

Precise about how things work, in language a non-engineer can follow.

Evidence over hype

Claims are specific and verifiable. Numbers, not adjectives.

EU-aware

We speak GDPR and the EU AI Act fluently. Compliance is a feature, not fine print.

Words we use
  • practical
  • responsibly
  • measurable
  • EU-hosted
  • hands-on
  • in production
  • control
  • clarity
  • compliant
Words we avoid
  • revolutionary
  • magic
  • disrupt
  • 10x
  • synergy
  • game-changer
  • seamless
  • unlock
  • cutting-edge
Say this

Zero API keys for end users — all traffic is proxied through your backend.

Say this

We train your team to use AI every day, and effectively.

Not this

Our revolutionary platform unlocks game-changing AI synergy.

Not this

We supercharge your workforce with next-gen, cutting-edge magic.

06

Usage examples

A few real applications, to show the system working together.

human2human.education
Human2HumanEducationConsultingAboutContact

Practical AI, in production.

Website header — logo lockup, primary nav, accent CTA.
Human2HumanAI your team will actually use.human2human.education
Social / slide — dark canvas, gradient base rule, one accent.
Get startedView platformEU AI Act ready24hResponse time
UI components — buttons, badge, and a gold KPI figure.
07

Downloads

Logos, color tokens, and fonts. For press and partners — please don’t modify the mark.

Using the Human2Human brand?

These guidelines cover public, lightweight usage. For partnership lockups, co-branding, or press assets, talk to us first.